The Great War Of All Quiet On The Western Front By Erich...

Jenny Nguyen Literature: Javier 14 October 2015 The Great War The Great War is much like the great irony. Nationalistic ideals has consumed the humanity of individuals and blinded them from the truth. Governments used propagandas, and more to persuade young and naà ¯ve soldiers to enlist in the war. In All Quiet on the Western Front by Erich Remarque, illustrates the life of a soldier, Paul. He and his fellow comrades have to face the horrors of the war. For the soldiers that survive, they are not only physically destroyed but mentally as well. War World One is not justifiable because of the damages, and losses of lives it has created. The war ended approximately 90 years ago. Yet, still in today’s society, people are still going to war. The Great War has killed numerous lives, and put many at stake. All nations should have learned from these tragic events instead of letting history repeat itself. Soldiers have all been sent to fight for the same reasons. They all want to protect and fight for their fatherland. Then, who is right and wh o is wrong? The war is such a traumatizing matter that many want to forget but cannot due to what they have seen and done. Paul crawls into No Man’s Land; an enemy soldier jumps from behind him and into the hole. Paul, releasing his warlike instincts, quickly stabs the soldier. In grief and guilt, he begins to speak to the French soldier. â€Å"Comrade, I did not want to kill you, forgive me; we always see it too late† (Source B). PaulShow MoreRelated The First World War (WWI) Essay854 Words   |  4 PagesHorne, All Quiet on the Western Front, written by Erich Maria Remarque, and the many letters written by soldiers give several different and similar views of World War 1. The letters written by the soldiers talk about his or her individual problems and how they miss and love his or her families. In The Price of Glory: Verdun 1916, Alistair Horne writes day to day stories about the Battle of Verdun and of soldiers discussing his or her feelings at that point. Erich Ma ria Remarque writes in All QuietRead More All Quiet on the Western Front Essay1388 Words   |  6 PagesAll Quiet on the Western Front The novel All Quiet on the Western Front by Erich Remarque describes the psychological and physical battles of young soldiers such as the main character Paul Baumer who was pressured by the spirit of nationalism and his school master into joining the German army during World War I. In the beginning the young students are glowing with enthusiasm with the honor to be trusted with serving their nation in a time of crisis. The inexperienced soldiers soon looseRead MoreAll Quiet On The Western Front1313 Words   |  6 Pages Symbolism in All Quiet on the Western Front It’s no surprise that soldiers will more-than-likely never come home the same. Those who have not served do not often think of the torment and negative consequences that the soldiers who make it out of war face. Erich Remarque was someone who was able to take the torment that he faced after his experience in World War I and shed light on the brutality of war. Remarque was able to illustrate the psychological problemsRead MoreAnalysis Of All Quiet On The Western Front 1884 Words   |  8 PagesAPE, Per 5 10 January 2015 War in All Quiet on the Western Front World War one was a war of severe tribulation. resulting in over 50 million deaths, it was one of the deadliest conflicts in human history. Known as the â€Å"Western Front†, the border of Germany and France was the site to some of the bloodiest battles of the war. There are very few novels that truly exemplify the events that took place along this front. Erich Maria Remarque’s novel, All Quiet on the Western Front, Displays important themesRead MoreThe Guns Of August And All Quiet On The Western Front1633 Words   |  7 PagesFirst World War took the world by storm; no person could have imagined the horrors and detriments the â€Å"Great War† would cause. Over a span of four years, millions of soldiers and civilians died. Children lost their parents, and wives, their husbands. So unprecedented was this type of vicious warfare that the countries involved were unprepared for one of the worst wars in history. Two books, The Guns of August and All Quiet on the Wes tern Front address and highlight major themes of World War I. The booksRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreThe Horrors of War: Erich Maria Remarques All Quiet On the Western Front2024 Words   |  9 PagesWar, it is one of the most sickening, terrifying and downright gruesome events that have happened throughout history. One of the most devastating wars of all time would be that of the First World War. Trench Warfare became the main method of fighting and basically became a living hell for those who fought. The grime, dead bodies piling up, rats that thrived in the pits, disease, malnu trition, and just unbearable conditions, the trenches basically became a hell on Earth. The novel All Quiet on theRead MoreAll Quiet On The Western Front By Erich Maria Remarque1714 Words   |  7 PagesAll Quiet on the Western Front written by Erich Maria Remarque is a narrative describing World War I from a German soldier s perspective. The story is narrated by Paul Baà ¼mer and predominantly revolves around the experiences of him and his comrades Kemmerich, Katczinsky, Kropp, Mà ¼ller, and Leer. The novel begins with Paul Baà ¼mer and his friends in a cheerful mood as extra rations are being allocated to them due to the missing soldiers. During this event, Baà ¼mer introduces and describes the variousRead MoreExperiences of World War One in All Quiet on the Western Front, by Erich Maria Remarque1995 Words   |  8 PagesWars have always been events that I enjoy learning about, reading about and just discovering what went on. So when this project rolled around I had no probl em choosing the novel All Quiet on the Western Front, which was written by Erich Maria Remarque. Erich had been a German soldier towards the end of WWI and had, first hand experienced the pure terror that is war. I had heard of this book through my father who is also a major war enthusiast. Him and I have had numerous conversations about bothRead MoreLiterary Critique of All Quiet on the Western Front Essay564 Words   |  3 PagesLiterary Critique of All Quiet on the Western Front In the book All Quiet on the Western Front, Erich Maria Remarque illustrates the picture of World War I to the reader. This book is the story of Paul Baumer, who with his classmates recruits in the German Army of World War I. This anti-war novel is an excellent book because through the experiences of Paul Baumer, I am able to actually feel like Im in the war. It is a very useful piece of literature, which increases the readers knowledge

Corruption and Sponsorship Building Brand Equity

Question: 1. Discuss how Aakers' work on branding and brand equity can be applied to creation of the Flying Pig brand.2. Discuss how the new breed of marathon runners influenced the positioning of the Flying Pig Marathon. 3. Why did the name Flying Pig have special meaning to the people of Cincinnati? 4. Discuss two of the ways the race organizers generated awareness and support from the local community. 5. Discuss how Stacy Montagner conducted marketing research when she was designing the marks and logos for the Flying Pig Marathon. Answer: 1: A brand is a name that identifies the firms or companys goods and services as well as differentiates the same from that of others. Brand equity is created and developed with the successful brand name of the company. According to the work of Aakers, brand equity is considered as intangible assets that have a link with the brand name that represents the loyalty, awareness and quality of the products of the organization. It is very important to identify and select the brand name for the trading of the goods and services since it defines the characteristics of the products along with other features. In view of this, the owners and management need to assess the product and service quality in creating the brand name and brand equity of the Flying Pig brand. As there are many known and reliable brands in the sports industry, the owners have to be very careful while creating the unique brand name that eventually creates brand equity (Olberding and Jisha 2005). 2: The primary purpose of the Flying Pig Marathon is to expand the marathon races by involving new runners. Hence, the organizers and the management worked hard to create a unique brand name that appeals to the young and new runners and participate in the event. The organizers maintained the marathon race to be a fun and interesting rather than just a competitive sports event. According to the organizers, the brand name should have been creative and unique so that it attracts the participants. The name Flying Pig touched the unique heritage of Cincinnatis as well as indicates fun and playful element. It was presumed that the name Flying Pig would even attract female runners, non- runners, children and even older group (Olberding and Jisha 2005). 3: As organizers were conducting, brainstorming sessions to get an exclusive name for the marathon event so that more and more participants could join. Initially the race organizers thought of fixing the name of the race as Cincinnati Marathon but on different suggestions, Flying Pig sounded more attractive and unique. It was said that the people of Cincinnati were mesmerized with the pigs since long time and the place was considered one of the dominant centre of meatpacking. In the present times, one of the points on Ohio River faces a statue that includes soaring winged pigs that expresses the angelic spirits of all the pigs that were destroyed and were the elementary units of Cincinnatis success. The statue has been the focal point for several controversies at the public park hence, the organizers have settled down with the name of Flying Pig (Olberding and Jisha 2005). 4: In order to generate awareness and support the marathon race event the owners and management wanted to include local celebrities, politicians and other leaders of the community. Since the event was organized for the first time in the city of Cincinnati, the organizers wanted to take the support of popular faces in the event to make it successful. Another way the organizers opted for developing awareness and support from the local community was by involving the local media and by launching a debut item Flying Pig squeeze toy. There plan was distributing the promotional item to the participants throughout the country during the beginning of the race event. The toy was considered to be one of the most fascinating items among the people. Apart from that, participation of local celebrities and leaders as a popular figure was also a means of spreading attraction to get more runners (Olberding and Jisha 2005). 5: Stacy Montagner was given the responsibility for marketing as well as for the development of logos, slogans and images of the marathon race event. Montagner started with the marketing research to evaluate the popularity of the marathon event among the people that had increased brilliantly in the United States. Thereafter, she analyzed the ratio of participated women runners and their winning ratio. Stacy Montagner also focused and suggested to supply a good quality goodie bag for the participants to attract them. In addition, Montagner used other non- runners to get the help in designing the logos of marathon race that was kept in a tradition way. The traditional image of the athletics were adopted by Montagner and carried out to get the actual reactions from the local people at restaurants and bars. This strategy would help to develop the new and unique brand of the marathon race event. In view of this, organizers decided to settle on the two logos that were non- athletic and featur ed the images of winged pig cartoon like characters for the appearance on posters, websites, medals and T-shirts (Olberding and Jisha 2005). Reference List: Olberding, D.J. and Jisha J. 2005. The Flying Pig: Building brand equity in a major urban marathon. Sport Marketing Quarterly, 14, pp. 191-196.